GrowthPartner
We launch, sell and distribute consumer brands across Asia, backed by our own network, warehousing and 3,500+ points of sale.
Stocked atRecent results
Brands win in Asia when five things are right.
The right moment
Southeast Asia's online shopping is worth $185bn a year, and three in five people there now buy online.
The right channel
Where your shoppers actually buy, online and offline, beyond supermarkets and malls.
The right price
Priced for each market, not converted from London.
Real localisation
Story, pack and range adapted for local shoppers, well beyond a translated label.
A growth partner
Big distributors carry hundreds of brands and move boxes. We carry a select few and act as your team in Asia: strategy, pricing, sales, marketing, regulatory and distribution. No local office needed.
One team. First shipment to shelf.
Your team in Asia, without opening an office. Synergy runs strategy, pricing, sales, marketing, regulatory and distribution for food, drink, baby, beauty and wellness brands across Hong Kong, Singapore, Southeast Asia and Mainland China.
Assess
Market due diligence, competitor and price checks, and an honest view on fit before you commit.
Launch
Registration, labels adapted for each market, pricing and a channel plan. Retailers list new products at range reviews, so plan on around six months from first conversation to shelf.
Build the brand
Local positioning, content, sampling and experiences.
Sell
Retail, key accounts and online marketplaces.
Deliver
Warehousing, logistics and a monthly performance report.
Backed by our own warehousing, logistics and regulatory team in Hong Kong.
Where our brands sell.
Offline
Online
Marketplaces across Asia
RedMartNibNabHKTVmall in Hong Kong. RedMart by Lazada in Singapore. NibNab. And Chew & Chill, our own store.
Our own store
Chew & Chill, our online store in Hong Kong, is where new brands launch first, to prove demand before retail.
We grow when you do.
Distribute
We import, warehouse, sell and support your brand across our network.
Build
An exclusive partnership with a co-invested marketing plan and shared growth targets. New brands can launch first on Chew & Chill to prove demand before retail.
Terms are agreed with each brand.
Four generations in Asia. Since 2007 in brands.
Danny Zigal's family has done business in Asia since 1931. He founded Synergy in 2007 to bring the best new consumer brands to Asia and build them properly.
Tell us about your brand.
Brand owners and retailers, we read every enquiry and reply to the ones that fit.